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Work History

Optum

Senior Creative Director, Brand and Marketing | 2021 – Current

I partnered with external agencies and internal leaders to help launch the Optum re-brand.

Participated and partnered to lead brand stewardship, conceptual development and brand guidance training sessions in support of the re-brand launch.

Instrumental in cultivating and training internal and external talent to support the distinctive style our Optum Illustrations.

Lead internal creatives to develop the look and feel for several stand alone brands under UHG and Optum.

These include, Marketing Way, One Pass and Rally Engage.

As a Senior Marketing Creative Director supporting Optum Health lines of bluishness, I lead multiple teams and work as a strategic partner with Marketing leaders and managers. I have helped to elevate the Optum brand and increase brand awareness and engagement with in the lines of businesses I’ve supported.

Rally / Part of Optum and United Health Group

2013 – Current

Executive Creative Director, Brand and Marketing | 2020 – Current

Creative Director, Brand and Marketing  |  2018 – 2020 

Associate Creative Director, Brand and Marketing  |  2015 – 2018

Sr. Art Director Marketing and UX  |  2013 – 2015

As an Executive Creative Director, I worked cross functionally with product, UX designers, Marketing and United Health Group/Optum to drive the strategy and concepts for brand, product marketing, acquisition/member marketing, events, video, and social campaigns to help put better health into the hands of individuals.

Built and lead an internal team consisting of up to 12 talented art directors, designers, copywriters and animators for the past 7 years.

Developed and create processes to ensure our creative on-brand solutions meet the project’s goals, expected outcomes and deliver within timelines and budgets.

Used data analytics to inform creative strategies and design solutions with measurable results.

Questus Digital Agency

Sr. Art Director  |  2007 – 2013

Created engaging brand experiences for events, micro-sites, email and paid media campaigns.

Supported a storytelling approach to develop engaging campaigns and digital experiences for Capital One, Suzuki Motorcycles, Martha Stewart, Expedia, and other leading brands.

Old Navy Apparel

Graphic Designer   |  2005 – 2007

Worked directly with lead merchandisers to create style boards and apparel graphics for men and boys clothing lines.

Researched seasonal trends to inform color palettes, and create on-trendclothing lines for retail.

California Film Institute

Sr. Graphic Designer  |  2004 – 2006 (Seasonal)

Designed membership acquisition materials.

Redesigned and created a scalable design system for promoting films, member events and the movie calendar for the San Rafael Theater and other venues.

Creative Focus | Deanne Delbridge

Sr. Graphic Designer  |  2004 – 2006

Created branding and marketing materials for commercial photographers.Critiqued photography portfolios and provided design direction and photo selection for their redesigned portfolios.

Axiom (Currently Struck)

Sr. Graphic Designer  |  1999 – 2004

Created product packaging and licensed merchandise graphics for movies, tv, and properties including Sony, Dreamworks, Cartoon Network, Nickelodeon, Mattel, Jim Henson Studios, Warner Brothers, Discovery Channel, 2002 Olympic Committee and Universal Studios.

Design One (Currently Forthgear)

Intern and Designer  |  1996 – 1998

Designed product packaging for Lifetime products and Iomega.Designed on-brand marketing materials.

Education

Weber State University  |  1998 Graduate

BA Visual Communications, Photography Minor

22 Years of experience as a working creative

Working with amazing creative colleagues and creating elegant solutions for leading brands for over 22 years.

Creative Leadership Philosophies

Guide and empower creatives through the creative processes to help them find their own creative solutions instead of dictating a solution for them to execute.

Encourage a human centered design approach to inform creative solutions. Test, tweak and measure.

Create an environment for creativity through collaboration, discovery in the field, and encouraging voices and thought leadership across the team.

Questions are encouraged and understanding “why” is important to developing the best creative solutions.

Encourage my teams to work cross-functionally with others to inform their creative process and solutions.

Encourage collaboration amongst designers and copywriters every step of the way from conceptual development to final execution.

Create and communicate best practices and clear parameters to inform processes and successful solutions.