Optum rebrand
Partnered with external agencies and internal partners to launch the Optum re-brand. In support of the rebrand, I participated and lead brand stewardship training sessions, reviews, and creative direction.

Optum brand illustration library

Cultivated and trained internal and external talent to support the distinctive style our Optum Illustrations.

One Pass
Creative direction and brand development for the One Pass fitness benefits product. 

Marketing Way branding
Creative direction and conceptual direction for a internal, enterprise wide marketing best practices initiative. 

Marketing Way illustrations

Marketing Way Icons